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    Instead of making an ad telling Canadians to get more physical activity, we made an ad that was a physical activity—putting a 600-foot long hopsc… Read More
    Instead of making an ad telling Canadians to get more physical activity, we made an ad that was a physical activity—putting a 600-foot long hopscotch down the pedestrian tunnel at Billy Bishop Airport. Read Less
    Published:
Instead of making an ad telling Canadians to get more physical activity, we made an ad that was a physical activity—putting a 600-foot long hopscotch down the pedestrian tunnel at Billy Bishop Airport.

This piece won first place for the Billy Bishop Creative Competition. The original submission can be viewed here.
Client: Interac Association Agency: Zulu Alpha Kilo
CCO: Zak Mroueh. ECD: Allen Oke. AD: Fiorella Martinez. CW: Jacob Pacey. Designer: Ryan Booth