INQ | I Never Quit
Brand & Packaging Design
Brand & Packaging Design
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'I Never Quit' This message lies at the core of the INQ brand, which was founded in 1994 in the netherlands.
Active sports enthusiasts will recognize this spirit, and it will make them feel good when playing training and playing sports. There are no excuses, just go for it! INQ is a sportsbrand owned by PERRY and sold only in PERRY stores.
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Logo Redesign
Logo upgrade by removing the extra Q, adding (matt) silver to all logo use and bringing back the explanation of INQ, the slogan 'I Never Quit'.
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Workout Packaging Redesign
Upgrade of all workout equipment and accessories packaging, containing over 70 items. Added a background pattern, new photography and updated text. All the new packaging are printed with a matt finish and have a PERRY red lining.
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Sock labels
Upgrade of the sock labels for the running and cycling collections.
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Apparel labels
Upgrade of the clothing labels for the INQ apparel collections, men´s, women´s and kids. Including the apparel tchnical illustrations.
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PERRY
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Perry Sport is a Dutch sports retail chain that is specialized in outdoor and sports clothing and the corresponding accessories. The history of the chain goes back to 1866 when in Amsterdam the first store of The English American Warehouse Perry & Co. opened its doors. Perry represents everything that moves you, both literally and figuratively. With a wide collection of brands has Perry all in the field of Sports, Lifestyle & Adventure. Perry - Keep moving!
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