IFFI (International Film Festival of India, Goa) is India's biggest film festival. Mostly positioned during the year end, the festival happens in the exotic state of Goa, situated on the Western Indian coast. This is a concept developed by me for the Branding of the festival for this year.
The IFFI, till now has had a logo comprising of a peacock which is also the National bird of India and symbolizes love and celebration. Various elements of the peacock have always been visible in their branding because of this. For this, I decided to create a feather. Illustrated in detail using Adobe's Illustrator, this feather serves as a common motif for the entire branding pf the festival.
Next up, it was the time to differentiate the different elements of this branding. And the best way to do that was color coding. And to do that, the concentric rings were added around the feather. The rings also symbolize an audience is an ode to the amphitheaters which gave a major boost to the field of performing arts. Different designs had their corresponding color codes hence making each design unique, yet keeping it in the same family.