Function+Form is a new collaborative gathering combining relaxed, informal dining with handcrafted design. Aimed at interior and design lovers F+F bring like-minded people together for real conversation and a chance to make new connections with beautiful food in an equally great venue. 

Each gathering focuses on the work of a designer or brand admired for their ethos and aesthetic, sharing their inspiration and delving deeper into their process. Flipping the ‘form follows function’ principle of the Danish Modern movement on it’s head F+F take great care in selecting their speakers and venue to create a harmonious and nurturing environment for their community.

With a design-led audience the branding had to stand out whilst also fitting in with the clean, minimal and contemporary aesthetics of F+F. 

The logo type is broken up and the general typography is arranged in a seemingly random order to irritate as well as challenge the viewer – questioning what is Function + Form? The circled ‘plus’ identifier symbolises the connection between people, materials, craftsmanship and design. It is flexible to stand on it’s own as well as in symbiosis with the logo type. F+F is a visual community so the branding is deliberately pared back to the opposite ends of the spectrum; black and white.