A Star Movies Select, Ident done on the occasion of Valentine’s day to wish its viewers. The Ident had to be done in the minimalistic design space using the brand colours of Black and White tones, and Yellow. I could not use the typical trademark red tones that shout out ‘Love’ from the roof tops.

The idea driving the Ident, was to take everyone back to their first crush and what it felt like. Delicate like a cool summer breeze that made you cruise along in ‘Happy’ land. Summertime…the wind rustling in the trees, with the girl of your dreams by your side.

I chose an acoustic based audio along with visual elements, which I felt worked together and enforced the feeling best. Happy Valentine’s Day! Hope you love it!