Client｜Xiangbo Jade
Catagory｜ Jewelry
Commistion｜ Branding VI, Package, Phanphlet, Certificate
Time ｜2015
Location ｜ Beijing
客户 ｜相伯居 金镶玉
行业类别 ｜奢侈首饰
设计项目｜品牌形象及VI，包装，品酒手册
时间 ｜ 2015
地点｜ 北京
Xiangbo Jade is a Jewelry brand expert in gold embodied in Jade. It is a intangible historical heritage in China, which was lost once a time and has been reproduced by Yang genlian, the master of “gold embodied in Jade”. We create the brand identity in a historical view and mix the tone of fashion luxury.
相伯居旧名青山居，是以杨根连大师的复活的宫廷御用绝活手艺“金镶玉”为核心的首饰品牌。其技艺已被列为中国非物质文化遗产。本次品牌形象重塑，客户希望品牌能够既保持悠久，精工，“以玉比德，以金喻坚”的文化特性，同时带有一定现代性格。
我们选用清朝馆阁体的变形来突出宫廷气质，并选用最早的大写正体罗马石柱体Trajan进行变革，突出品牌个性和国际化调性。同时开发了极具文化意味和时尚感的辅助图形，并以此完成了整个从包装，到证书，手册的全部品牌形象。
