A Smaller World, A Bigger Heart
China Eastern Airline Brand Campaign
Brand Info
China Eastern Airlines is one of China's largest airlines,
headquartered in Shanghai, China.
Objective
Even though China Eastern Airlines has been operating for more than 25 years,
their brand image remained unclear in the marketplace.
There was a need to create a clear brand image
and communication plan to build their global brand image.
Idea
We created the concept and tagline "A Smaller World, A Bigger Heart"
to encompass the idea that if people open their heart,
they can be more open to learning about and experiencing the world,
making it reachable and in a way, smaller.
We completed all the digital sketches and artwork from scratch with the goal
to create personal travel experiences aligned to the tagline.
China Eastern Airline Brand Campaign
Brand Info
China Eastern Airlines is one of China's largest airlines,
headquartered in Shanghai, China.
Objective
Even though China Eastern Airlines has been operating for more than 25 years,
their brand image remained unclear in the marketplace.
There was a need to create a clear brand image
and communication plan to build their global brand image.
Idea
We created the concept and tagline "A Smaller World, A Bigger Heart"
to encompass the idea that if people open their heart,
they can be more open to learning about and experiencing the world,
making it reachable and in a way, smaller.
We completed all the digital sketches and artwork from scratch with the goal
to create personal travel experiences aligned to the tagline.
Campaign Manifesto Film - Edited by Scarlett Yan
(We made this manifesto film for pitch presentation. All images were existing footage. We only created the script and edited the film.)
(We made this manifesto film for pitch presentation. All images were existing footage. We only created the script and edited the film.)
