Clean & Clear
This the biggest and most prestigious brand that I handle at DDBMudra. This brand has literally grown and blossomed under my watch. From sales of approximately 30 crores in June 201 … the brand has grown to over 150 crores already. All of this has happened on the back of a slew of new product launches that i was involved in. Primarily TV led; I was also able to get the brand do some radio spots. This is the first time, any region, any where in the world did radio spots for Clean & Clear.
This the biggest and most prestigious brand that I handle at DDBMudra. This brand has literally grown and blossomed under my watch. From sales of approximately 30 crores in June 201 … the brand has grown to over 150 crores already. All of this has happened on the back of a slew of new product launches that i was involved in. Primarily TV led; I was also able to get the brand do some radio spots. This is the first time, any region, any where in the world did radio spots for Clean & Clear.
The work done by me on this brand is looked up to by various folks within the region and the world. Films done for the brand in india are adapted by the region. In fact, I now also manage some projects for the brand for the Asia region. I have done this for DDB Indonesia and recently for DDB Far East - Bangkok.
Agency: DDB Mudragroup
Black Head Scrub: Ghar mein parlour
This is was my first film for the brand when I joined DDB Mudra. The basic story had come through in research - for me this film was my initiation into the world of Clean & Clear. And the start of my long and meaningful partnership with director Eden Tyler.
This is was my first film for the brand when I joined DDB Mudra. The basic story had come through in research - for me this film was my initiation into the world of Clean & Clear. And the start of my long and meaningful partnership with director Eden Tyler.
Foaming Face Wash:
This is the base cleanser from Clean & Clear. It is also my best film done on the brand. This film has many firsts for the brand Clean & Clear. See comment below each film to know more. I learnt a lot during this shoot - the film was shot by Eden Tyler.
This is the base cleanser from Clean & Clear. It is also my best film done on the brand. This film has many firsts for the brand Clean & Clear. See comment below each film to know more. I learnt a lot during this shoot - the film was shot by Eden Tyler.
Black Head Scrub: Camping
This is was the second film done on Blackhead Scrub. In this one, we took the film outdoors. We managed to do a washing sequence outside of the bathroom. We also shot the film outside the country - in Shankaraburi - on border of Thailand and Burma.
This is was the second film done on Blackhead Scrub. In this one, we took the film outdoors. We managed to do a washing sequence outside of the bathroom. We also shot the film outside the country - in Shankaraburi - on border of Thailand and Burma.
Morning Energy Face Wash
We launched this face wash with a new campaign and a new idea: The face wash woke up your skin, you find new ways to wake up your best friend! We made two TV commercials.
We launched this face wash with a new campaign and a new idea: The face wash woke up your skin, you find new ways to wake up your best friend! We made two TV commercials.
Clear Fairness: College Fest
This is the latest film that we have done on the brand.It is for their new Clear Fairness Cream
This is the latest film that we have done on the brand.It is for their new Clear Fairness Cream
Fresh Face Contest
This was one of the biggest activation ideas undertaken by the client. It is in the fact the biggest back-to-college activation idea. Run in collaboration with the Time of India - Fresh Face has gone from strength to strength. Our role as the ad agency was not just creating the ads; we also had to train, video and still shoot all the city finalists, do an acting workshop over two days and finally select the two girls who would then become the face of the brand for that year
This was one of the biggest activation ideas undertaken by the client. It is in the fact the biggest back-to-college activation idea. Run in collaboration with the Time of India - Fresh Face has gone from strength to strength. Our role as the ad agency was not just creating the ads; we also had to train, video and still shoot all the city finalists, do an acting workshop over two days and finally select the two girls who would then become the face of the brand for that year
Clear Fairness 2013
This is where copy will be written to explain the concept
Foaming Face Wash 2013
This ia where the copy will be written to explain the concept