Gears of War 3
This spot was for Gears of War 3 and I was brought in to do concept art for the spot.  The idea behind this was that Marcus Fenix would be shooting one of the horde monsters and as the monster was falling, the entire world around would be in constant and rapid decay until the last shot where everything is almost rubble.  You would see just framework of buildings and the skeleton of the horde monster while Fenix would stay the same.