––– A n g u s G l e n G o l f C l u b
Arthur Stollery, a mining entrepreneur and son of the well-known Toronto clothier, bought the rolling farmland at the corner of Kennedy Road and Major MacKenzie Drive in Markham in 1957 to raise Black Aberdeen Angus cattle and champion thoroughbreds.
He named the property Angus Glen Farm, which later grew to 1800 acres, and became his home. In 1967 he began breeding thoroughbred race horses. For more than two decades, Angus Glen bred horses which achieved racing success both in Canada and internationally.
After years touring the farmlands, Arthur Stollery, an avid golfer, began building a golf course in 1992, on some of the original horse paddocks, and in the valley where Black Angus cattle once grazed. Parts of the original farm, which still operates, can be seen adjacent to many of the golf holes.
In 2015, Angus Glen Golf Club celebrated their 20th anniversary, and had the honour of hosting the 2015 Pan Am Games in the same year. With all the celebrations, an identity rebrand was in order.
Project Deliverables
A new visual identity, brand expression, stationery package, brand guidelines, collateral, website, merchandise, signage and wayfinding.
A new visual identity, brand expression, stationery package, brand guidelines, collateral, website, merchandise, signage and wayfinding.
Awards & Honours
2015 Redgees Awards (Toronto) - Logo Design Finalist
Category: Logo Design
Category: Logo Design
Credits
Overdrive Design Limited
James Wilson, Creative Director
Katrina Densmore, Designer
Leslie Jennings, Project Manager
Laila Zichmanis, Brand Strategy
