DateMate User Experience (UX) Study and Design
Objectives: through user research, based on my target audience and hypothesis around dating, various patterns emerged around frustrations and goals. I took these findings and developed an initial prototype for an app that improves date planning. DateMate allows couples to plan dates more easily by pairing and suggesting interests, activities and locations in one convenient place. Searching and scheduling time is greatly reduced, freeing up more time to spend together.
My role: discovery & research, design strategy, affinity mapping, personas, ideating, feature prioritization, information architecture, wireframes, prototyping, user testing, graphic design, naming and identity (logo, color palette and typography).