Smith & Nephew develop advanced medical devices for healthcare professionals around the world. Their pioneering technologies enable nurses, surgeons and other medical practitioners to provide effective treatment more quickly and economically.
Smith & Nephew developed two new Negative Pressure Wound Therapy (NPWT) devices. They approached us to design and develop a new marketing campaign for the two devices. We created an interactive brand toolkit which included a distinctive graphic signature using a combination of Smith & Nephews existing colour palette, a set of icons, people and product photography, brand messaging and tag lines.