For over 60 years, the Pinewood Derby has been a great hands-on way to introduce boys to STEM related activities. The only problem: girls have never been allowed to participate. Ford believed this was a unique opportunity that should be available to all. Which is why, in 2016 we created our own race—The Girls' Fast Track Races.
Creative Directors: Anita Salomon
Copywriter: Jen Neff
Art Director: Colleen Hill, Rani Lee
