Publicis asked us to do a marketing campaign for Renault Zoe, the electric car that needed to acquire more audience. In my group of 4, we have decided to create an app in order to make the Renault Zoe accessible to youth from a car-sharing concept. Also, by creating a persona, we have figured that the car needed to be heard of inyoung startups and universities. The concept «we bring you home» we brought was to suggest to bring the young target home with a Renault Zoe with a free test drive, then the user can try and discover it without any cost. We have been finalist in the contest.