Vallier Bistro Montréalais
Branding, Strategy, Collaterals, Illustrations, Website Design & Development, Photography
Celebrating its 10th anniversary, restaurant Vallier, located in the heart of Old Montreal, decided to refresh its look. Phoenix was mandated to design a range of items that go hand-in-hand with the new identity of the restaurant–just between France and Quebec, where tartare meets poutine.
The Phoenix team started by updating Vallier's old logo. We created a unique symbol, revisiting the famous fleur-de-lys, and expanded the brand with a rustic and modern colour palette of beige, dark grey, green and bronze. From tableware, to napkins and uniforms for the employees, and of course a new website, Phoenix redesigned all aspects of the Vallier experience to bring life to the new branding. In fact, the website was built as a fun and lively experience to give the visitor a glimpse of the new Vallier Bistro Montréalais.