Asian food delivery

ASIATI is a delivery restaurant in Paraguay that specializes in Chinese, Corean, Japanese and Thai cuisine, that respects and promotes the different cultures of each country.

From the get go we decided to create a brand with a strong social media presence in mind, with a look and feel that is both joyful and welcoming, keeping it simple all the way through the entire communication channels.

Taking inspiration from the experience of going shopping, we set out to create a packaging that costumers would feel pride on showing; whether it be at the office, home or at a friend's house.
Social media was the perfect place to connect with our costumers, so we decided to publish relevant content and not just the typical promo posts. Our plan was to use our digital profiles to talk about the different Asian cultures, share fun facts and overall, use every post as the perfect excuse to learn something new.

Strategy / Creative Direction / Art Direction: Ricardo Ovelar
Art Direction / Designer: Rocio Acosta

Production Company: Imaginaria
Producers: Jazmín Cataldo, Liza Rubiani
Photographer: Luis Aveiro
Photography Assistant: Javier Fleitas

3D Modelling:
Production Company: Made at Modern
3d Generalist: Juan Clavijo