Logo Identity + Furniture/interior fit-out
Logo for Fiji based surf label, Wai Tui. Official sponsors for international annual surf competition ‘Suva Lighthouse Surf’, branded Wai Tui boards were issued as competition prizes over the years.
Above – Front entry signage for Wai Tui flagship store in downtown Suva.
After designing the logo for surf label Wai Tui, the next phase involved designing a flag-ship store for the brand. Utilising basic materials such as plywood, fibreglass, galvanised steel, perspex and glass, the roll-out included a custom designed counter (above), multiple racking systems, lighting solution, changerooms and an office.
F custom designed table mounted mirror.
Custom designed mobile apparel rack.
Insert – Bara (local slang for ‘wheelbarrow’) Boys Bus Spotting Union tshirt print.
Custom counter. Insert – Promotional give away stickers.
Custom apparel display rack.
Insert – Wai Tui Virgin tshirt print.
Versatile display rack.
Insert – Touring reggae band Katchafire logo for various branded merchandise.
Left to right – Front entry signage, custom surfboard display rack and tshirt display rack/storage system.
Top left to right – Street side signage featuring a dilapidated Pandana woven mat, custom surfboard display rack. Bottom left to right – Wall mounted multi-display rack and outrigger canoe paddle rack.
