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    In 2016, the Western Australian Museum celebrated its 125th anniversary. Coupled with the announcement of the development of a new Museum site, a… Read More
    In 2016, the Western Australian Museum celebrated its 125th anniversary. Coupled with the announcement of the development of a new Museum site, a redesigned visual identity was created to reflect their future ambitions and reaffirm the organisation as a leading cultural icon. Wanting to be a strong reflection of the West Australian community, the Museum wanted to put people at the center of its brand. Asking the community to rethink their world, a generative logo device was created as a window into people’s own experiences. An ever-changing suite of imagery was sourced from these Museum experiences shared through social media, creating hundreds of logo variations and giving a true account of the society in which we live. To individualise the Museum’s eight sites across the state, the design used local imagery and textures to showcase each region. Read Less
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