The insight of the concept is to appreciate and recognize the little things in life which you truly love. In everyday life, what make our day are the smaller things, like it’s true love when we smile unknowingly at a memorable song or your daily dose of early morning tea. We make a certain expression which defines our love for these things, like when the dog licks you when you come home, you make a cringed expression with a smile, when someone places your favourite brownie in front of you, you make a guilty

expression and then smile or when your sister hugs you, you make an annoyed expression.

The idea is to leverage these expressions that we make when we deal with the little things we truly love, with ICICI Bank’s Expression Debit card.