Highlights of a 230 page analysis of global advertising trends across 13 entertainment and media industry segments. Designed and developed entirely from concept through delivery using Adobe InDesign, Illustrator, Photoshop and Microsoft Excel. This comprehensive source of consumer and advertising data for PwC’s audience of Global CEOs and senior executives in the media industry improved the brand profile, enhanced client relationships and created additional commercial opportunities. Each chart, graph and infographic was adapted for supporting web and social media campaigns which increased the subscription rates by over 20%.