JUST EAT knows there's nothing better than staying in and ordering food. To dramatize this, we created the 'Out Double' — crude lookalikes who go out into the world to do the things you don’t want to do, so you can stay in and order food.

To deliver our message in OOH, we developed a series of headlines that celebrate the benefits of staying inside and ordering in. We leveraged the iconic JUST EAT bag as a vehicle to contain our headlines and set them on brightly coloured backgrounds to reinforce the playful tone of the brand. The ads were strategically placed in transit shelters, elevator ads and subway platforms to target commuters heading home after work who would likely be contemplating their dinner options.