We'll bring the food
JUST EAT knows there's nothing better than staying in and ordering food, so we created a new brand platform that highlighted the benefits of simply staying in and letting the food come to you. We launched this platform with a new tagline, 'We'll bring the food', that was featured in work across TV, digital, OOH and social.
TV / OLV
To dramatize the benefits of staying in, we created a the 'Out Double' — crude lookalikes that go out into the world to do the things you don’t want to do, so you can stay in and order food.
JUST EAT knows there's nothing better than staying in and ordering food, so we created a new brand platform that highlighted the benefits of simply staying in and letting the food come to you. We launched this platform with a new tagline, 'We'll bring the food', that was featured in work across TV, digital, OOH and social.
TV / OLV
To dramatize the benefits of staying in, we created a the 'Out Double' — crude lookalikes that go out into the world to do the things you don’t want to do, so you can stay in and order food.
OUT OF HOME
To deliver our message in OOH, we developed a series of headlines that celebrate the benefits of staying inside and ordering in. We leveraged the iconic JUST EAT bag as a vehicle to contain our headlines and set them on brightly coloured backgrounds to reinforce the playful tone of the brand. The ads were strategically placed in transit shelters, elevator ads and subway platforms to target commuters heading home after work who would likely be contemplating their dinner options.
To deliver our message in OOH, we developed a series of headlines that celebrate the benefits of staying inside and ordering in. We leveraged the iconic JUST EAT bag as a vehicle to contain our headlines and set them on brightly coloured backgrounds to reinforce the playful tone of the brand. The ads were strategically placed in transit shelters, elevator ads and subway platforms to target commuters heading home after work who would likely be contemplating their dinner options.
