Butler Home Improvement came to Web Design and Company in need of a website redesign. The new owner, Claudia wanted to showcase the many services offered by the company, and also to highlight the great work that had been completed over the years.
The old site was a nice design, but was dated and didn't allow for advanced galleries and showcasing of completed projects.
"Butler sent us so many wonderful images to use, we wanted to design the site so that the completed projects would always be at the forefront, while still retaining a strong SEO presence."
- David Kley, Founder and Director of Design
Web Design and Company also looked at the demographic that was going to be using the new website. The targeted demographic was determined to be between the ages of 35-65. This changed the way we built the site, using larger text sizes, simple navigation, and easy to use galleries. We wanted to design a site that anyone could use, whether they were a power web user or not.
Visit the Butler Home Improvement website here: http://www.butlerhomeimprovement.com
Our team also wanted to make sure that the mobile design was easy to navigate and simple enough for an older demographic.