From the smallest detail to the bigger picture, that is Bryte's brand vision. A company that is able to fully grasp the bigger picture by being focused and thoroughly involved from within the smallest parts and details.
Bryte approaches risk with purpose by helping their clients understand that there is always a silver lining, always light at the end of the tunnel and that they are the corporate, marine and environment insurance provider of choice for brokers.
We conceptualised a golden thread idea that depicts the values of Bryte moving through and learning from each insurance situation, evolving and adapting. The continuous journey shows the importance of always keeping moving.
Using Bryte's brand language, image and art direction we built the piece to move through each seemingly chaotic abstract scenario, following the golden element from disarray into a system of harmony.
Each time juxtaposing the smallest detail with the bigger picture, light and dark, organic and geometric, showing that Bryte's focus never wains.
Culminating in the launch of the new Bryte logo and brand.