Five Senses Coffee
When it comes to specialty coffee, Five Senses are one of Australia’s pioneering brands. Their commitment to sourcing and roasting delicious coffee is matched only by the support they provide to hundreds of cafes and baristas.
Brief: Five Senses were just about to enter a new phase of business, expanding its national presence and consolidating within their existing markets. This activity was the catalyst for a larger, more strategic discussion about their brand proposition and how they were currently positioned in the specialty coffee scene. Our objective was to craft a new brand proposition that was relevant and dynamic within contemporary cafe culture, whilst also being timeless amongst an overly trend conscious industry. We wanted cafes and baristas to be as proud to display their bags and be associated with the Five Senses Coffee brand as they were to serve the delicious coffee to their customers.
Creative Concept: We created a dynamic visual system to express the ever-changing flavour profiles of the single origin coffee through abstract representation of colour and texture. The designs are a collaborative project from source to end result, with the clients ideas for colour texture and balance, all coming together to form a unique design.
The result is a bright and exciting range of unique designs that are interesting and beautiful.