For each new academic year, The University of Buckingham publish a Students’ Union Handbook. The handbook acts as a support guide designed to help make students’ University experience valuable and provides a reference for all information students might need to know. The University wanted to fund the production cost of the handbook from advertising revenues generated from print ads within the publication. To successfully sell advertising and fund the publication I was tasked with writing and designing its media kit.

The document was used as a marketing tool and served as the face of the publication with prospective advertisers. The kit included information about circulation, audience data, rate cards and artwork technical specifications. A branded, saddle stitched print booklet and a digital version for email use was delivered.