AFL Finals 2012 / Font Design / Retouching
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    Design for the AFL 'This is Greatness' Campaign. The AFL 2012 Toyota AFL Finals Series, ‘This is Greatness’, featuring legendary Australian musi… Read More
    Design for the AFL 'This is Greatness' Campaign. The AFL 2012 Toyota AFL Finals Series, ‘This is Greatness’, featuring legendary Australian musician and avid North Melbourne fan Tim Rogers. For the second consecutive year ‘This is Greatness’ will be central to the month of September as the campaign looks to celebrate the greatness of the players, the passion of the fans and the highpoint of the AFL season, the Toyota AFL Finals Series. Read Less
    Published:
Type lock-ups and headline designed in LED style. Created in Illustrator & Photoshop.
We developed an Open Type font for the campaign.
Hero Poster & Outdoor
TVC
Design elements around Melbourne
Agency: GPY&R Melbourne
Art Director: Paul Meates
Copywriter: Alex Wadelton
Design & Photoshop Retouching: Marcus Byrne
Typeface Design: Marcus Byrne