Through a digial overhaul, Crocs has gone from a novelty shoe company to a four season brand.

While at VML, our team lead Croc’s rebranding efforts to showcase the brand’s evolution. Through a dramatically new visual presentation of the brand, we transformed the website into a shopping experience that invites customers to engage, explore, and ultimately buy.

I worked to create and establish visual guidelines that could be carried throughout the site, explored various user experience options to streamline purchase processes, and created a digital playbook to help global crocs sites maintain the guideline standards.