Ferdinando Principiano is a producer of Natural Wines.
Natural wines has a 1% market share but awareness of pesticide free farming among consumers is growing.
The goal was to integrate this advantage in the packaging while preserving the established identity.
The differences between a “normal” wine and a Natural wine can be explained as the choice of a minimum intervention in the vineyard and in the cellar to express the unique character and personalities typical of a piece of land in a particular year.
Most of the producers of natural wines seems to be sharing an intense emotional bond with their land and a honest believe that their feelings and actions are in symbiosis with the wine.
Inspired by the ink study and sketches of Vincent Van Gogh we used images of the vineyard in different seasons to portray the origin and qualities of the wine.
The paper has a natural touch, with a brown hotfoil and a warm, earthy palette.