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    About

    A new brand for MSWA and a new vision, too.
    Published:
MSWA 'Joy in Life'
Television, press and online campaign

Overview
With the launch of MSWA (formerly known as MS Society), came the need to communicate the new name, brand positioning and a change in the organisational offering: supporting people with all neurological conditions.

Creative Approach
In three of the four spots, we feature real people living with various neurological conditions: MS, acquired brain injury and stroke. Each spot showcases their joy in life — the one thing that just keeps them going. The underlying message communicates how the services MSWA provides enable people to continue enjoying what they love in life. We rolled these stories out through press and online executions.

My role
Along with the initial concept phase of the campaign, my role involved researching each story, interviewing the subject (either by Skype or in person) and developing the story structure for filming. Ultimately, the most important part on the day of shooting was asking the right questions, to elicit an engaging response that would make for a successful television commercial.