New identity for jet blue carries the notion of fluidity, pace and taking off. Despite the brand’s name, dynamic shapes are “sunny” yellow implying airline’s friendly atmosphere and easy-going attitude.
Boarding pass changed places with boarding wrist band, more convenient way for passengers to keep track of flight information. It is scannable, so all a passenger needs to do is show a wristband when boarding. No more looking for boarding passes that are easily misplaced!