City of Perth
Thursday Campaign
Online Films, Social Media, Outdoor, Press and Radio
Overview
We were tasked by the City of Perth to drive visitation to bars/restaurants around the CBD and encourage spend on Thursday nights.
Creative Approach
Thursday is the poorer cousin of Friday and Saturday and often overlooked for its more glamorous cohorts. We took this insight as our inspiration. We wanted to change attitudes towards Thursday completely, because just targeting people with special offers in these venues wouldn't be enough.
Online Films, Social Media, Outdoor, Press and Radio
Overview
We were tasked by the City of Perth to drive visitation to bars/restaurants around the CBD and encourage spend on Thursday nights.
Creative Approach
Thursday is the poorer cousin of Friday and Saturday and often overlooked for its more glamorous cohorts. We took this insight as our inspiration. We wanted to change attitudes towards Thursday completely, because just targeting people with special offers in these venues wouldn't be enough.
Print - Long format
Press
Outdoor
