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inspiration research and reference
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Mendocino Farms
A pitch project for the CEO and founder of Mendocino Farms to give their marketing materials and collateral a refresh. I wanted to give their brand a brighter and cleaner look, but stay true to their brand colors and overall look and feel. I did inspiration research from other brands as part of the pitch and shared how those brands successfully conveyed their products and messaging with clean graphics and handwritten type. I brightened up their original designs by tastefully using white space and making the information easier to read and navigate. I used a softer type to give it that personal touch that the client really wanted. It gives it more of that local sandwich shop feel rather than a big corporate chain restaurant. I'm a huge foodie so this was such a fun and delicious project to work on.
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When I'm not designing, I'm xploring our world. Follow along on my adventures @xplorationink.
