• Add to Collection
  • Tools Used
  • About

    About

    The project was to create a re-brand design for Kristin Smedley’s foundation; Curing Retinal Blindness Foundation. The project also includes a ‘t… Read More
    The project was to create a re-brand design for Kristin Smedley’s foundation; Curing Retinal Blindness Foundation. The project also includes a ‘toolkit’ design that would show the different ways the community can be involved in the foundation. The project is about raising awareness for CRB1 to bridge the gap between treatment. Also, it includes, driving people to the CRB1 website to learn about rare blindness diseases. Creating the re-brand and the toolkit will help get community engagement. Read Less
    Published:
Curing Retinal Blindness Foundation
Branding and Toolkit

I recently had a client, Kristen Smedley, who needed a re-branding design and a package design for her company. She is the founder of the Curing Retinal Blindness Foundation.

The project was to create a re-brand design for Kristin Smedley’s foundation; Curing Retinal Blindness Foundation. The project also includes a ‘toolkit’ design that would show the different ways the community can be involved in the foundation. The project is about raising awareness for CRB1 to bridge the gap between treatment. Also, it includes, driving people to the CRB1 website to learn about rare blindness diseases. Creating the re-brand, toolkit, and the video will help get community engagement.
Logo Process
The third step in my process is to begin to create possible designs. I explored different ways to create DNA and the eye. I also incorporated a logo that involved just the initials, CRBF. I then realized that the secondary logo would get too confusing for the company and it would defeat the point of simplifying the design.​​​​​​​
The Branding Guidelines
After creating the full logo for the company, I also created a Branding Guidelines book. It includes the typography, colors, logos, history of the brand and much more.
For the printed design, I chose to create a spiral bounded book. Here are some images below of the printed book.
The Toolkit
Family/Donor Guide

After designing the branding, I decided to create the packaging design to go along with the branding. I wanted to create a small and compact design that could easily be sent to families or donors, this is why I choose to create a package the size of a CD case. The toolkit design includes a package design. It will help get information out there for families in need. The toolkit is created in the size of a CD, and it includes information for families and donors. The package describes the mission statement, information about the disease, their events, and how to get involved.

The toolkit design includes a package design. It will help get information out there for families in need. The toolkit is created in the size of a CD, and it includes information for families and donors. The package describes the mission statement, information about the disease, their events, and how to get involved.

The toolkit includes a booklet about rare eye diseases, a form for families and donors, an events card, information about the company and a business card. Here is what the toolkit looks like when it is open.
The Materials in the kit: 
-Events through the foundation
-Booklet about the Foundation/Disease 
-Form for families/donors
-Business Card
I learned so much about logo process, creating a brand, creating packaging, and understanding how to work with a client. Overall, I think it was a great experience working with a real-world client. Here is an image of the all the materials that I created for the company. Read more about my process on this project at krystalography.wordpress.com/2016/12/15/project-2-curing-retinal-blindness-foundation/



Thank You!