GE Lighting Infusion Module
This was an international business to business campaign for GE Lighting's second generation Infusion Module.
This was an international business to business campaign for GE Lighting's second generation Infusion Module.
I was the lead art director on this campaign with EFM that developed this campaign. It is GE’s Infusion LED Module which is the industry’s first consumer-grade field replaceable LED Module, giving end-users the ability to upgrade or replace the LED module as LED technology advances. GE Lighting partnered with EFM to introduce the Infusion LED module to multiple professional markets.
Objectives
· Introduce a new product niche to multiple professional verticals
· Communicate new LED features of a long-term lighting solution
· Develop assisted selling tools for sales team in the field
· Raise general market awareness for the twist-in lighting solution
Our Contributions:
· Strategic Channel Planning
· Creative Concept
· Content Strategy
· Visual Design
· Marketing Collateral
· 2D/3D Illustration
· Email Campaign
· UI Design
· Website Development
· Web Banners
· Video Development
· Photography
· Media Planning & Execution
Our Solution
EFM developed and executed a full-scale campaign to introduce GE’s Infusion LED module to market. From original concepts to media selection to post-launch optimization, our cross-media campaign communicated multiple niche benefits to North American and European professional markets, including architectural lighting, warehouse and industrial lighting, office lighting, hospitality and government.
Highlights
· 20M in projected sales within first 6 months
· 2012 Bronze Addy, Consumer or Trade Publication
· Introduce a new product niche to multiple professional verticals
· Communicate new LED features of a long-term lighting solution
· Develop assisted selling tools for sales team in the field
· Raise general market awareness for the twist-in lighting solution
Our Contributions:
· Strategic Channel Planning
· Creative Concept
· Content Strategy
· Visual Design
· Marketing Collateral
· 2D/3D Illustration
· Email Campaign
· UI Design
· Website Development
· Web Banners
· Video Development
· Photography
· Media Planning & Execution
Our Solution
EFM developed and executed a full-scale campaign to introduce GE’s Infusion LED module to market. From original concepts to media selection to post-launch optimization, our cross-media campaign communicated multiple niche benefits to North American and European professional markets, including architectural lighting, warehouse and industrial lighting, office lighting, hospitality and government.
Highlights
· 20M in projected sales within first 6 months
· 2012 Bronze Addy, Consumer or Trade Publication
· 2012 Addy - People's Choice
Launched to global audience
Launched to global audience
