SKON Cosmetics is a conceptual brand .The task assigned was to designing a brand identity and packaging design for the course Principles of Design. All the students were given separate creative briefs. I was given a brief of a cosmetic brand The initial phase was to create a name that reflected the nature of the brand and I decided to name it "SKON" which mean beautiful in Swedish. I generated a visual system that reflects the elegant and premium nature of the brand. The packaging and collateral elements are minimal, reflecting the pure and elegant nature of the products. Colors pink represents universal love of oneself . The gold grains in the logo represent sparkle, glitz, and glamour.