THEME NAME:
Baby Rakshas (Indian Devil)

CORE EMOTION:
Sweet Devil

DESCRIPTION:
While these mischievous yet adorable Rakshasas have a universal appeal, these stickers will primarily be shared between friends. Given the inherent mischief in the concept and a lot of friendly banter, being babies, the Rakshas express some very basic, uncomplicated human emotions which can easily be plugged into conversation. Also, being less than angelic only makes these Rakshasas more relatable to people, who don’t want to overdo the mush, even while being cute.

Art Direction: Sanket Avlani (A Good Feeling)
Illustration: Tasneem Amiruddin
Sticker Pack
The Process
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