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Mk2 Ford Escort Redesign: Minor Dissertation
Mk2 Ford Escort Redesign
For my Minor-Dissertation in my Honours year of Industrial Design my research revolved around the sustainable redesign of a South African automotive icon. Through online surveys the Ford Escort was objectively selected as the most appropriate local icon to redesign. The sustainable aspect of the design was achieved through the design being based off an existing platform, namely the Toyota 86/Subaru BRZ platform for its compact size and FR layout.
Research Boards
Surveys with Mk2 Escort enthusiasts were conducted to determine which elements should remain (white) and which elements should be updated (red).
Survey results determining which design options are most favourable to a wide audience.
Process posters with initial digital renders
Post-clay model, all the details were refined and redesigned in order to create the final design
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Mk2 Ford Escort Redesign: Minor Dissertation
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Mk2 Ford Escort Redesign: Minor Dissertation

A redesign of the Mk2 Ford Escort for my Minor-Dissertation in Industrial Design. The Design is based off the Toyota 86/Subaru BRZ platform as fo Read More

58
2k
1
Published: