Logo Animation
Nickel: The Allowance that Teaches
A new approach to childhood financial education that helps kids
learn about money by actually using it. Nickel is a part mobile app and part debit card service that teaches teens make better financial decision
Approach:
The identity needed to be both attractive to teens and adults. Our approach was to tie the concept back to building blocks, the very core parent teaching element. This is represented through the Visual Identity System in bright color overlays and stacking shapes.
Logo Color Application
Business Card Design
Mobile App Icons
Supporting Graphics
Credit Card Mailer / Holder
Brand Stationery
Business Card Emboss Detail
Brand Identity Guidelines / Standards Manual
Supporting Graphics
Credit Card Design
Promotional Postcard
Brand Wild Postings
