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    In my Master's project for Design Academy Eindhoven I worked with the topic of cleaning.
Devoted to Dirt
Book design on cleaning and ownership.

I present two cleaning encyclopedias that honour traditional housework practices.The adults’ encyclopedia takes distance to routines revealing their essence; the caring relationship between person and object. The children's book mixes fantasy in the daily tasks.

There is no dirt in nature. By showing objects as creatures that have characteristic behaviour and expectations, I made their decay acceptable. Things break, get lost and dirty. They expect care from us. In our world of excess, cleaning is a key to regaining control over ownership, to creating meaningful relationships with objects.

Last six photos by Studio Jouko Järvinen.