Palm Tran Proposal
Graphic Design // Logo Design // Brand Identity
Palm Tran is the public transit bus system serving Palm Beach County, Florida. Our proposal for a fresh brand identity design incorporates the tropical colors of South Florida. The new design would reflect our commitment to providing access to opportunity for everyone; safely, efficiently and courteously. It would also communicate our dedication to being an innovative and sustainable transit system that meets the needs of our growing community. We believe that this new brand identity would help Palm Tran become more visible, recognizable and responsive to the changing needs of our ridership. Ultimately, it would contribute to their mission of providing safe, efficient and courteous transportation for all.
