Rebrand Implementation
ANZ Bonus Bonds, New Zealand (For Dave Clark Design Associates)
ANZ Bonus Bonds, New Zealand (For Dave Clark Design Associates)
Bonus Bonds is a New Zealand unit trust with a cash prize based reward scheme. It was founded by the New Zealand government with the goal of encouraging New Zealanders to save. It is the country's largest retail unit trust, with around one third of New Zealanders owning bonds. The trust is now managed by ANZ National Bank Limited.
I was a hired as a contract Senior Designer for Dave Clark Design Associates when they were contracted by ANZ to implement a rebrand across a wide range of internal and customer facing collateral including a website, posters, brochures, Eforms, and certificates.
The project relied heavily on the appropriate sourcing of imagery from stock libraries to create composite illustrations, as well as translating a brand new style guide into a flexible framework for a range of promotional and informational content.
The project relied heavily on the appropriate sourcing of imagery from stock libraries to create composite illustrations, as well as translating a brand new style guide into a flexible framework for a range of promotional and informational content.
Regional Winner Poster (changes out per month)
Website homepage design
Winner information pack
Welcome brochure cover artwork (DL rollfold)
All composite imagery created in photoshop by combining stock photographic images
