CCTV logo + stationary
CCTV logo + stationary
In Design Communication I, I was assigned to do an original rebrand of a company’s identity based on their corporate building, I picked CCTV’S (China Central Television) new headquarters.I rendered the building as a stylized logo with primary coloring (set in light and shade) and psudo-three-dimensionality. The CCTV name is paired with the logo in both English and Chinese in blocky typefaces.The design for the rest of the identity (stationary) was influenced by De Stijl works of Theo Van Doesberg.
Logo - color
Logo - black and white
Letterhead
Envelope - front and back
Business card - front and back
CCTV logo + stationary
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305
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Published:

CCTV logo + stationary

Logo and stationary design for TV network
1
305
0
Published:

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