LeEco, formerly known as Letv, is rolling out the red carpet and making final preparation for its official grand launch on January 20 at Kingdom of Dreams, New Delhi. The news buzz has it that LeEco will be launching two models of its flagshi Superphones, Le 1s & Le Max in India. ​​​​​​​

Apparently the company is expecting around 1,000 guests for the event, which would make it one of the largest launch conferences in recent times. They are also said to be live streaming the launch event and other terminals so that the audiences globally and in China could witness an impressive debut of LeEco's cutting-edge products.

Initially, we wanted to use famous Indian architecture like the Taj Mahal, but, after some consideration, we decided that an image of a structure isn’t nearly as lively or flexible as an image of an animal. 

Eventually, after going through a number of options, peacocks, elephants and so on, we picked the tiger for our key-visual. Why? Tigers are fierce, enigmatic and full of life. They wreak havoc while retaining their elegance. They rule the jungle without losing their cool. We believe it fits perfectly with LeEco’s positioning as a brand that disrupts the industry standard. In fact, our tagline #DisruptiveFuture was pretty much inspired by the first ever visual I put together for LeEco India. Good visuals are supposed to be stimulating, and this one made waves throughout our whole creative team.

There are online invitation on the title "Come witness, a New Era of Innovation" via e-card and poster. EDM (Email Direct Marketing) was sent to selected guests and posters were shown on different online platform. 

Few winners on LeEco forum, LeMe Community will get our feature mobile, Le Max. Those winners were automatically joined our user experience test during testing period. The vouchers are given to take the mobile. 

T-shirt and stickers were the gifts to #Superfans to show their enthusiasm on LeEco spirit. 

GO BIG, GO BOLD.

Le Max had high exposure on India magazines which target to people who care about lifestyle and product quality. Le Max power performance and reliability packed into a grand body. Every corner, every curve, every button has been machined to match the pinnacle of industrial design. It could perfectly fit for lifestylers. 

An newspaper advertisement to celebrate that LeEco has sold 70,000 Le 1s smartphones in just 2 seconds!

A groundbreaking flash sale record just achieved by multinational internet technology giant LeEco on February 2nd at 1200 hours on Flipkart. Prior to the flash sale, the registration number had reached a record high of 605,000. These are new benchmarks created by any mobile brand in India thanks to the brand’s international stature, attractive price and amazing features.

To draw the public attention on our brand new product and technology launching, we created a series of teaser & countdown on social media and got positive feedback.