The Brief
Immerse yourself in Prada brand communications, before branding its brand new retail store for the launch
of Prada SS/18 collection ‘Premonitions II’.
My Approach
Immerse yourself in Prada brand communications, before branding its brand new retail store for the launch
of Prada SS/18 collection ‘Premonitions II’.
My Approach
The themes that I decided to further work on are Megacity and Utopian. I found out buildings will
increase rapidly in the future and humans will stay in megacities. Soon, more trees will be cut
down to make space for people to live. So the balance of the environment will be destroyed. So,
I decided to create a wallpaper with two different situations. The first image is the megacity which
has a lot of buildings and people do not have fresh air to breath in. The second image is the peaceful
environment where people have more freedom. The second image is full of yellow flowers which
brings out the feelings of spring.
increase rapidly in the future and humans will stay in megacities. Soon, more trees will be cut
down to make space for people to live. So the balance of the environment will be destroyed. So,
I decided to create a wallpaper with two different situations. The first image is the megacity which
has a lot of buildings and people do not have fresh air to breath in. The second image is the peaceful
environment where people have more freedom. The second image is full of yellow flowers which
brings out the feelings of spring.
