Batch 13 Craft Brews
The concept behind this project is "a bar focusing on serving local craft beer and spirits". Batch 13 aims to cut out the middleman and rebel against the monopoly created by big beverage and their distribution channels, by showcasing micro and nano breweries. Batch 13 is the American dream in action; an ideal that heavily influenced branding direction in this spec exercise.
Main logo for Batch 13, a craft-beer oriented bar in Seattle.
One of the secondary logos on some starch in the shape of a men's tee
Assorted logos/badges. Having a wide range of branding elements from which to draw keeps things fun, and allows for room to grow and evolve as a brand.
Sketching out ideas to kick off the project. Also a secondary logo on a coaster, and Batch 13 letterhead and business cards.
A clean, simple website that answers 99% of the questions most have when visiting a restaurant/bar's site. When are you open, where are you, and what do you currently serve?
A small sample of the essential guidelines for Batch 13.
