We pitched two concepts, in this design we emphasize the appeal nature of a new tablet mixed with an engaging animation that helps to tell a story encouraging the purchase of a new tablet. The UI of the email features a clear headline which leads the viewer to the animation which the copy pays off nicely. 

This concept brought the the CTA to the top of the email, and balances the tablet with the lifestyle with a clear call to action. The rest of the email displays the many ways a tablet may improve the life of one of the customers and wraps back up with a CTA, so the user doesn't have to scroll back to the top of the email.

The animation really shines in the mobile version of this email, creating an engaging user experience that uses lifestyle and device photos in a new and unexpected way.

For the mobile version, the CTA at the top of the email creates an even stronger call to action, and a strong headline.

A Side by side view of both mobile views shows how the email reacts to the mobile environment and is Optimized for mobile viewing. The client choose the Icon version which delivered a clear CTA up front and a satisfying user story throughout the entirety of the email.