Through research and seeing news articles of discrimination against LGBTQ people, I wanted to make an app that would let the LGBTQ community be them selves in the safest way.
My campaign focuses on engaging the young adult LGBTQ community in a discovery app to find safe places around them, in their city or when traveling. An app for the iPhone is an ideal platform because of the widespread nature of this campaign as well as the target audience being young adults between 18-26 years.
I want the Queer app to be a platform to encourage safe traveling and a space to be yourself.
The Queer app can inform and locate places like clubs, bars or cafés where LGBTQ people are welcome and won’t be discriminated against.
The social aspect of the app will let a person review as well as see reviews of the places their friends and others have visited as well as share social media posts from connected networks onto their profile, which will have clear distinctions on their sexuality, gender and preferred pronouns, if provided.
The Queer app will also educate the community on laws in place that can either protect or harm them as a LGBTQ person in the country they are in or plan on going to which will be shown through clear and distinctive bar charts as well as recent news in the country being search.
These places would sign on to be part of our “Safe Places” initiative, where on the app those places will be identified as a “Safe Place” or through the review system the community can give their rating of places they visit, a “Safe Place” sticker will be displayed on their store fronts to encourage the LGBTQ community to come in and enjoy their space.