This ad campaign is for a New York based housing website called Rentlogic. The main focus of our campaign is to contrast the expectation vs reality that renters face when searching for a home online. While the landlord or rental agency may tell you one thing; often times you will find out that is not really the case. I took a humorous approach in order to visualize this duality. The ads feature colorful illustrations overlayed with bold quotes from online listings that "bend the truth". Rentlogic backs all of their properties with government regulated check ups, and rate each property based on their live-ability. "At Rentlogic, we do the research so you don't have to."