Purch Perks is a cash back program based on the popular Active Junky platform. I have led all design efforts for the web-based product and created and overseen all brand and marketing styles.

Working with a team of developers, project managers, a UX designer, and key stakeholders, I helped to develop the concepts and vision to build a cash back program. We took the existing work done by the Active Junky team, which was acquired by Purch in 2015, and aligned it with the overall mission of the brand.

I built initial proof of concept designs to help gain traction and support from external parties, worked with the branding team to define the core brand and messaging, and built a complete, working prototype for the development team to implement.

Keeping the product as simple as possible was a key objective for the design process. We needed to create a flow that not only kept friction to a minimum, but also built up trust, interest, and repeat usage. We have kept the design very modern, flexible to fit any device or use case, and target toward the shopping market.